About Loss Lovey

What is a Loss Lovey?

A Loss Lovey is a comfort item to celebrate the life of the one(s) you’ve lost. If you have had the misfortune of losing a child, pregnancy, or embryo, you can personalize your lovey with our signature star tags that will represent each of their beautiful, little lives. Someday, when you hold your rainbow baby in your arms, you can pass it along to them. Their brothers and sisters will be watching over them as they sleep or while they’re on the go.

All lovies are handmade with care and come with a custom dust bag to store your lovey in.

Meet the Owner

Hi, I’m Candace, founder and CEO of Loss Lovey. This company was born from my passion for supporting the loss community and from heartbreaking experience.  

As a loss mama myself, I know how hard it can be to move forward in life without the ones that should be here with us. After my first miscarriage in 2014, I found out I was pregnant and that I lost that pregnancy all in a matter of three days. There was no baby shower or gender reveal; it felt like we celebrated and mourned simultaneously. In those moments, I wished I had a piece of them to carry with me forever; just a small shred of evidence that they even existed. And the idea for Loss Lovey was born.

After eight years of infertility and loss, and a missed diagnosis of endometriosis, we finally welcomed our miracle daughter, Hazel, in November of 2019 and twins, Daisy and Poppy, in August 2021. I pinch myself every day that I get to have them in my arms and I pray that those still waiting get their dream come true soon.


Have a question or feedback? I would love to hear from you! Contact me at candace@losslovey.com.